Categories
Content Marketing Guest Blogging Organic SEO Social Networking

30 Benefits of Frequent Guest Blogging

When done properly, this can be an extremely effective way to grow your online presence, reputation, reach, and ultimately get you closer to achieving your goals. Take your time and do things the right way, as that person is inviting you into their home, it should be treated with care, respect, and love.

Reasons and Benefits of Frequent Guest Blogging

Here’s 30 Reasons to Guest Blog Consistently

1. Improving the odds:

Anyone who wants to guest blog should submit as many blog posts as possible to multiple blogs, because it makes it that much easier for their own writing to get exposure. Multiple submissions to multiple blogs form the best strategy when it comes to tilting the odds in your favor.

2. Expanding audiences:

Guest blogging can bring audience members from one blog to another, in either direction. Potential audience members could be attracted to one specific post and visit a blog from there, or visa versa.

3. Creating diverse audiences:

Audiences of the main blog and guest blog may diverge in some ways. Both groups will potentially attract more varied audiences that way, and that effect becomes even stronger with each guest post submission.

4. Improving business relationships:

Guest blogging too many times on the same blog may be off-putting to the blog owners and the readers, who may prefer to get some fresh voices into the mix. However, guest blogging just the right number of times in the same location can help generate a healthy fan following and a good working relationship with the blog owners.

5. Practice:

Blogging is like any other skill: it requires significant practice to achieve any level of excellence. Guest blogging allows even seasoned bloggers to get even more opportunities to try to refine their craft.

6. Developing a wide range of writing skills:

Some blogs require formal writing styles and long essay formats. Others encourage casual, breezy language and quick bullet lists. Guest bloggers who submit to all sorts of blogs will develop a diverse range of writing skills that reflect multiple tastes.

7. Developing other skills:

Successful blogging requires people with multiple abilities, including computer and social skills. Guest blogging gives people the opportunity to sharpen all their related abilities.

8. Relative ease:

Internet marketing strategies vary substantially in their level of difficulty. Guest blogging is a relatively simple way of getting your name out there, since it allows you to work with established web presences.

9. Education about Internet culture:

Anyone who wants to establish a successful web presence needs to be educated on Internet culture. People who stay within a limited social circle may not learn as much as guest bloggers who submit everywhere.

10. Increased opportunities:

Bloggers who are active in the blogosphere, especially as guest bloggers, are more likely to be in the right place at the right time in a shifting technical landscape.

11. Reciprocity: The blog owners will usually allow guest posters to include links directly to their own blogs, so some of their traffic becomes yours. Ideally, both groups help market each other’s blogs.

12. Work Experience: People are increasingly listing their blogging experience on their resumes, whether they plan to work online or not. Having multiple bloggers publish your writing reflects well on the quality of your writing to potential employers.

13. Subtle promotion: Blatant self-promotion tends to be off-putting, especially to an Internet public that wants to be entertained. Guest blogging allows bloggers to promote their own writing while giving the public interesting content and not directly selling them anything.

14. Good business habits: Anyone trying to sell anything on or related to their blog should be trying to attract as many customers as possible. Guest blogging is a subtle way of accomplishing that goal.

15. Social networking: Blogs start to develop their own communities with time. Social networking sites have made it possible for friends to get involved in their friends’ blogging communities, while members of blogging communities become each other’s friends elsewhere.

16. Being socially active: Bloggers who post widely throughout the Internet are perceived as being more social, which can improve their image with potential audience members.

17. Job networking: People have found potential employers through blog communities. Guest blogging can expand your potential networking pool.

18. Activism: Many guest bloggers use the Internet as an opportunity to engage in activism.

19. Exploring hobbies: Writing guest posts for blogs that cover your favorite hobbies allows you to directly participate in them in a new way.

20. Entertainment: Regulars at any given blog may appreciate the variety that comes from guest posts. Anyone who appreciates that sort of variety should encourage it.

21. Creating a portfolio: Internet writers who have written multiple posts in multiple areas have more diverse portfolios than those who stay niche.

22. Expanding niches: Some guest bloggers may be interested in ideas or hobbies that have limited exposure on the Internet.

23. Blogosphere growth: The Internet grows because more people contribute to it by submitting their own content. The more participants in the blogosphere, the more diverse it becomes.

24. Motivation: Guest blogging allows you to set small, reasonable goals, and get the energy to accomplish larger ones.

25. Self-expression: Guest posting on multiple blogs allows bloggers to express themselves in a wide range of places, potentially magnifying the joys of self-expression.

26. Self-reliance: Guest blogging still allows bloggers to be relatively independent when promoting their writing in what is still a fairly individualistic operation.

27. Stability: Blogs can get shut down, taking some of a blogger’s work with them. Bloggers with multiple submissions have a better chance of always having writing available.

28. Legacy: Bloggers who have a wide body of available work have made a broad contribution to Internet culture that is more likely to be remembered.

29. Inspiration: Guest blogging makes it easier to avoid writer’s block, since bloggers are constantly being exposed to new formats and new ideas.

30. Commitment: Bloggers who have posted in multiple locations for a sustained period of time are demonstrating their commitment to blogging to themselves and others.

Categories
Local SEO Marketing Progression Diary

What’s New: Local Events Promotion Skills

I’m becoming a beast at creating, organizing, and promoting local events.

It’s actually really fun and I enjoyable. My first event was in March, 2020 and I had zero clue about how to promote it, other than using Facebook, Google My Business profile, Instagram, and on my website.

Outside of that, I really didn’t know where to start.

My Journey to Learning & Gaining Experience with Local Event Marketing & Advertising:

👉 Event #: 1

For my first event, I attempted to get local news station reporters at KLFY to cover my event the day of, but failed in that (by no fault of my own).

  • I was really disappointed and heartbroken that it didn’t happen, especially due to the fact that I told people they would be there.
  • Your word is everything in this day and age, if you tell people something is going to happen, it better happen.
  • When it doesn’t, your credibility goes out the window, even if you weren’t at fault.

👉 Event #: 2

For the 2nd event, KLFY finally came out & reported on the event. Aside from that, my marketing strategy didn’t differ much than the usual hit the major social platforms, our website, newsletter, Facebook sponsored ads, and that was about it.

👉 Event #: 3

For my upcoming event, this Saturday (11/14), I changed my approach & made serious improvements and progress on becoming a master of local events.

What changed?

  • In previous events, I had overlooked creating a central page on my stores website, for the event. In the past, I had been using Facebook events as the URL I would share with everyone & across the web. That was a mistake. Why should I do link building/promotion for Facebook? In the hopes, that maybe the events page will go viral? Wrong.
  • This go round, KATC published an article ahead of the event (7 days before) to generate interest. The article got published & had no URLs referring back to my website, so I politely asked the editor to include one to my stores official event page & they agreed. They will be back for the story, the day of as well.
  • I decided to use the most popular online events sharing platforms, and there are a ton. After wasting several hours submitting manually to the ones I thought would produce the best local results, I came across a tool on the Advocates website which would create & syndicate my event to 45 different places for $45. This was a no brainer & a game changer I might add.
  • I had a 30 second public service announcement (PSA) created & given to Town Square Media, who manages a network of 6 or so radio stations which will occasionally play the PSA, at no cost mind you. I’m still not positive how effect this will be, however it’s about planting seeds, not being extremely effective everywhere we go.
  • I commissioned visuals to be created to go along with the PSA, as an introduction/advertisement for the event, and it made a much bigger impact than I had previously expected it would.
  • In the weeks leading up to the event, I hand created a custom list of any business which works in the pets/animal industry. During the next few days, I will be contacting every single one of them & asking for any support they can lend us.
  • I knew I had to put out a press release, but my issue was where to publish it & have it syndicated, while on a budget. I did not want to pay over $200 and knew that even if I did pay that much, I likely would not even hit any of the local media websites I really needed it to go on. Up until this point, the only times I was able to target local news/TV station websites/newspapers was through expensive syndication packages through companies like PRWeb.com or 24-7PressRelease.com. To my luck, while doing research I stumbled across the Louisiana Press Association, which apparently is what they specialize in and for just $149, I will be published in 100+ of the most popular sources in Louisiana, both print & digital.

Classified/Advertising Methods:

http://www.theadvocate.com/site/forms/classifieds/classifieds_ad_submission

👉 Latent Symantec Indexing (LSI)

👉 Schema Generator for On-Page Optimization