Instagram is a difficult platform to have success on for many people, it’s built differently than the majority of the major social media websites that came before it.
Neil Patel just published an article discussing a comprehensive guide to optimizing your Instagram efforts for it’s built in search algorithms, hashtags, and interests following features.
- For myself, reading this article has had a huge impact on the way I now think about marketing on Instagram.
- Going further than just a social presence, Google also scans & reads your content, this having a well defined searcher based post structure, can potentially improve your organic search engine rankings on Google itself.
Read the full article here: